What Is CRM?

CRM is an approach to identify, acquire and keep a customer. It enables organizations to manage and coordinate interaction with a customer. CRM helps companies to increase value of each such interaction and thus to achieve better economic results.

Today's organization has to manage interaction with customers via a number of communication channels - including web, call centers, outdoor salespeople and dealers or partner sales networks. A lot of companies also have several areas of business where they share the same customers. It is a challenge to make it easy for customers to do business with a company: in any way, any time, through a selected communication channel, in any language and in any currency. Customer has to feel that he is a partner of a unified organization that will recognize him anytime and anywhere.

Why Is CRM Important for Companies?

CRM benefit is obvious: It makes processes more effective and provides salespeople, marketing and management with better, more detailed information about customers. CRM helps companies form more profitable relations with customers and lower operating costs.

Sales organizations can reduce sales cycles and improve key performance indicators, for example earnings per one sales representative, average order volume and revenue per one customer. Marketing organizations can increase response to campaigns and marketing-driven income and at the same time lower the costs of customer acquisition. Service companies can increase productivity of service personnel and loyalty of customers and at the same time reduce service prices, response time and time necessary to meet customer's requirement.

In all areas of business an effective CRM is a strategic necessity for growth and survival. Survey shows that companies who make customers satisfied and loyal have more repeating deals, lower customer acquisition costs and stronger brand name. This is all transformed into better financial performance.

InTouch CRM - Solution

Our software combined with services provided forms a solution, which enables companies to manage, synchronize and coordinate interaction with customers through all communication channels.

We help companies to increase earnings while keeping the focus on their actual line of business.